On March 16, 2011 Strength of Nature celebrated the Re-Launch of African Pride's olive oil infused hair care product line. The new campaign entitled "My Pride. My Way" was launched at King Plow Arts Center here in Atlanta, GA.
The Mistress of Ceremonies was Ebony Steele and the event was hosted by Toccara Jones and Lance Gross with special performances by spoken word artist Mshairi Uwezo and Recording Artist Dondria. The event featured hair demonstrations and consultations by style experts, makeovers, conversations in hair and more.
KRJ was honored to produce the video for the launch event, you can check it out here: